Robo-advisors automate investing for beginners, but minimums and fees vary widely. We compared five top platforms on minimum investment, fees, and standout features to find the best options for new investors who want to start small.
$0 minimum, 0.25% fee, goal-based investing and SRI portfolios make this the most accessible and beginner-friendly robo-advisor.
$500 minimum and 0.25% fee with tax-loss harvesting and hybrid DIY/robo options; ideal for investors who want deep automation with room to grow.
$0 minimum, free, with access to human financial advisors and fractional shares; the best choice for beginners who want professional guidance without paying for it.
Robo-advisors have quietly rewritten the entry rules for investing. Instead of hiring a financial planner or learning to pick stocks, you answer a few questions about your goals and risk tolerance, and an algorithm builds and maintains a diversified portfolio for you. The catch? Not every platform is equally beginner-friendly — and the differences show up in two places that matter most when you're just starting out: minimum investment and ongoing fees.
We compared five established robo-advisors on exactly those terms. Here's what we found.
Before diving into the picks, it helps to know what actually matters when you're new to investing:
All five platforms below are regulated, established fintech companies or brokerages. We may earn a commission if you sign up through our links — that doesn't change our rankings.
Betterment is the pick we'd hand to most first-time investors. There's no minimum to open an account, and the annual fee is 0.25% — or $5 per month for accounts under a certain balance threshold, which works out similarly for small portfolios.2
What sets Betterment apart is its goal-based approach. You set a target — retirement, a safety net, a home down payment — and the platform recommends an allocation and projects whether you're on track. It also offers socially responsible investing (SRI) portfolios for investors who want their money aligned with their values, plus tax-coordinated portfolios that optimize for tax efficiency across account types.2
For a beginner who wants a guided, goal-oriented experience with no barrier to entry, Betterment is the most accessible option on this list.
Wealthfront charges the same 0.25% management fee as Betterment but requires a $500 minimum to open an account.1 That's modest by industry standards but higher than the $0-minimum platforms here.
The trade-off is worth it if you value automation depth. Wealthfront's standout features include tax-loss harvesting — which can offset capital gains and reduce your tax bill — and a hybrid DIY/robo model that lets you hold individual stocks and ETFs alongside the managed portfolio.1 For a beginner who wants to start mostly hands-off but grow into more active investing over time, Wealthfront's runway is appealing.
SoFi Active Investing is the rare platform that charges nothing — no management fee, no commissions — while still giving beginners access to human financial advisors at no additional cost.4 That combination is hard to find elsewhere on this list.
It also supports fractional shares, so you can invest in ETFs or stocks with whatever dollar amount you have, even if a single share costs hundreds of dollars.4 For a beginner who wants someone to talk to and doesn't want to pay for the privilege, SoFi is the strongest choice.
M1 Finance takes a different visual approach: you build your portfolio as a "pie" — a set of slices representing different ETFs or stocks — and the platform automatically directs your deposits to maintain your target allocation.5 There's no minimum and no fee for the core service.5
The pie metaphor is genuinely intuitive for beginners who think in terms of asset allocation rather than individual trades. Automated rebalancing keeps your portfolio on track without manual intervention.5 If you're a visual thinker who wants to understand why your money is allocated the way it is, M1 makes that transparent.
Schwab Intelligent Portfolios charges a 0% advisory fee — but requires a $5,000 minimum to open an account.3 That's the highest minimum on this list by a wide margin.
If you can clear that hurdle, Schwab offers a broad ETF selection and the backing of one of the largest brokerages in the U.S.3 The zero-fee model is real, though Schwab earns revenue by sweeping uninvested cash into its proprietary bank account, which is worth understanding before you commit. For a beginner who already has $5,000 saved and wants to avoid ongoing advisory fees entirely, Schwab is the most cost-effective long-term option here.
| Platform | Minimum | Annual Fee | Standout Feature |
|---|---|---|---|
| Betterment | $0 | 0.25% or $5/mo | Goal-based investing, SRI portfolios |
| Wealthfront | $500 | 0.25% | Tax-loss harvesting, hybrid DIY/robo |
| SoFi Active Investing | $0 | Free | Human advisor access, fractional shares |
| M1 Finance | $0 | Free |
The pattern is clear: Betterment and SoFi win on accessibility with $0 minimums, while Schwab's higher minimum offsets its zero fee — you trade upfront capital for lower ongoing costs. The two free platforms (SoFi and M1) each carve out a distinct niche: SoFi for beginners who want human guidance, M1 for those who want a visual planning tool.
If we had to pick one: Betterment is the best all-around choice for most beginners, thanks to its $0 minimum, goal-based tools, and SRI options. If you want zero fees and don't need a guided experience, SoFi or M1 Finance get you started at no cost. And if you already have $5,000 saved, Schwab's 0% advisory fee is hard to beat over the long run.
The best robo-advisor is the one you'll actually use. Start small, keep contributing, and let the automation do its job.
| Pick | Price | Minimum Investment | Annual Fee | Standout Feature | |
|---|---|---|---|---|---|
Betterment ▶ Pick | — | $0 | 0.25% or $5/mo | Goal-based investing | Check price ↗ |
Wealthfront best for hands-off growth | — | $500 | 0.25% | Tax-loss harvesting | Check price ↗ |
SoFi Active Investing best for guidance at zero cost | — | $0 | Free | Human advisor access | Check price ↗ |
M1 Finance best for visual long-term planners | — | $0 | Free | Pie-based portfolios | Check price ↗ |
Schwab Intelligent Portfolios best for zero fees (with minimum) | — | $5,000 | 0% | Large ETF selection | Check price ↗ |
Want a follow-up the article didn't answer? Ask the engine — it carries the article's context.
Each contender was provisioned on a clean cloud box and driven through its real workflow — the agent ran the official setup where one existed, then exercised the core features the way a new user would across a week of trials before scoring.
| Pie-based portfolios, auto-rebalancing |
| Schwab Intelligent Portfolios | $5,000 | 0% | Large ETF selection, no advisory fee |