Best AI Tools for Managing User-Generated Content Campaigns

Every brand wants the authentic glow of user-generated content. Real customers, real usage, real social proof — it's the marketing asset that actually converts. But anyone who's run a UGC campaign knows the dirty secret: it's a logistical nightmare.

Moderation alone can drown a team. Then comes rights acquisition — tracking down creators, getting permission, managing licenses. Then distribution: reformatting, resizing, scheduling across half a dozen platforms. What should be a growth engine turns into a manual labor sink.

AI is changing that. The new generation of UGC tools handles the grunt work — auto-tagging, rights management, intelligent distribution — so marketers can focus on strategy and creative. Here are the tools the things actually worth buying for each phase of the UGC pipeline.

The Curation-to-Conversion Pipeline

Before we dive into picks, it helps to understand the three phases every UGC campaign passes through:

1. Curation & Rights — Finding the best content and securing permission to use it
2. Editing & Polishing — Making raw clips feel on-brand without losing authenticity
3. Distribution — Getting that content everywhere your audience lives

The best tools excel at one (or more) of these stages. Here's how they stack up.

The Best AI Tools for UGC Campaigns

1. Yotpo — Best All-in-One for eCommerce

Yotpo has long been the heavyweight in reviews and visual marketing, and its AI-powered UGC features make it the strongest end-to-end platform for eCommerce brands. Its AI engine automatically tags user photos and videos by product, category, and sentiment — meaning you can surface the best content without manually combing through submissions. Shoppable galleries then turn those tagged assets directly into conversion points on product pages.1

Where Yotpo really shines is rights management: it automates the permission-request workflow so you're never using content without explicit approval. For brands already on Shopify, Magento, or BigCommerce, it's the most seamless way to close the loop from UGC discovery to purchase.

2. CapCut — Best for Editing & Polishing Raw UGC

Raw UGC is gold, but it's rarely publish-ready. CapCut (from the ByteDance team behind TikTok) has become the go-to for editing short-form video at scale. Its AI-powered auto-captions are industry-leading — accurate, fast, and stylable. The template library lets you drop raw clips into brand-ready formats with zero design skill, and the text-to-speech and AI portrait features add polish that keeps the authentic feel intact.

For brands running TikTok, Instagram Reels, or YouTube Shorts campaigns, CapCut is the fastest way to turn a customer's shaky iPhone video into a high-performing ad asset. It's free to start and scales well with team workflows via the desktop and web versions.

3. Repurpose.io — Best for Distribution

You've curated the content, you've polished it — now you need it everywhere. Repurpose.io automates the cross-platform distribution of UGC, taking one piece of content and intelligently pushing it to YouTube, TikTok, Instagram, Facebook, LinkedIn, and more. It handles format conversions, caption syncing, and scheduling so you're not manually re-uploading the same video to six platforms.

The real power is in its "set and forget" automation: you can create rules that automatically publish new UGC to specific channels based on tags or content type. For teams running always-on UGC campaigns, this is the tool that turns a bottleneck into a pipeline.

4. Castmagic — Best for Audio-to-Social

Not all UGC starts as video. Customer interviews, podcast mentions, voice reviews, and audio testimonials are rich with quotable moments — but extracting them is tedious. Castmagic uses AI to transcribe long-form audio and automatically generate social posts, show notes, quotes, and even full articles from the transcript.

For brands that collect customer stories via interviews or podcast appearances, Castmagic turns hours of audio into a steady stream of social assets. Its AI identifies the best soundbites and formats them for each platform, making it the missing link between long-form UGC and short-form distribution.

Comparison: Key Capabilities at a Glance

Why This Pipeline Matters

The brands winning with UGC aren't just collecting content — they're building a curation-to-conversion pipeline. AI handles the sorting, the legal, and the distribution so that every piece of user content has a path to a purchase. Yotpo closes the loop on-site, CapCut makes raw clips look pro, Repurpose.io ensures nothing sits in a folder gathering dust, and Castmagic unlocks the audio goldmine most brands ignore.

We earn a small commission if you purchase through our links — it helps us keep testing and recommending the tools that actually work.

Want a follow-up the article didn't answer? Ask the engine — it carries the article's context.